BCCI has just escaped loss of 1600 crore rupee annually as Supreme Court has left the matter of running the ads during overs to the board. Board officials promised to find a suitable solution for this problem.
According to details, the panel under Justice Lodha presented several options for improvement in administration of the board and one among them was to ban the ads between overs. Lodha panel said that ads between overs should be banned as it frustrates the viewers while ads should only be run between drinks, tea and innings break while a sponsor logo should also be present on a limited part of screen during the match.
This suggestion of Lodha Panel was difficult for BCCI because it receives 1600 crore rupee annually for ads. That’s why BCCI requested in Supreme Court not to ban ads after which the court allowed the board to resolve this issue by itself. Supreme Court said in its decision that they want to give any opinion about presentation of ads during TV matches but the matter is now on BCCI which can decide after considering every aspect according to the suggestion of Lodha Panel.
Indian Board assured the court that they will try to solve this issue after consulting broadcasters and other stakeholders that will end the problem of viewers about ads during the match. It should be remembered that the court has ordered BCCI to act upon other suggestions of Lodha panel within 6 months.